Welcome to Episode 11 of IoT Nuggets!
Last time, we talked about channel sales vs direct sales and how to choose which one, or a combination of both, will be best for your go-to-market plan.
Today, we’re diving deeper into this topic and giving our personal recommendation from the experts.
The Reality of Going it Alone
There’s a lot of moving parts within IoT that must be aligned in order to be successful with the end-users or problems you’re trying to solve. Who really has everything that’s needed? Nobody. Resellers and systems integrators need partners. They need someone with the hardware, software, platform, air time, and connectivity. The reality is, you’re not going to be able to do everything for everybody. When it comes to all the different parts, nobody can do them all well.
· Product certification
· Product listings
· IoT platforms
· Connectivity options
· SIM options
· Multi-MZ SIM options
Taking all this on yourself will leave you feeling frustrated, and it will take longer to get through the POC and deployment phases.
What Should You Do Instead?
For a smoother and more efficient deployment, call BH IoT Group and tap our network to find the people who are the best at each different aspect of the go-to-market plan.
Let’s talk about what you’re trying to accomplish. Let’s see if we can reduce the time to market or deployment. We can help figure out that parts that are missing, what you’re good at, and where you need some help. Our network of professionals is deep and wide. We can help you put it all together.
Let’s Get Started
Give the team at BH IoT Group a call to discuss what is needed to make your IoT business unit successful.