IoT Nuggets | IoT Marketing: The challenges of measuring ROI in marketing for IoT companies!

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Tiffani Neilson is back for this week’s IoT Nuggets! Tiffani is the Chief Marketing Officer of IoT Marketing, a full service marketing, PR, and production firm specializing in launching and fueling business growth for technology companies. This week Tiffani joins Steve and Doug to discuss the ROIs of IoT: where it comes from and how to measure it.

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